We were brought in just eight weeks before transmission to turn an ambitious Red Bull concept into a global live entertainment event for Disney+.
- 500M+combined social media following
- 100influencers on the track trying to beat Max
- 240M+views across social media for Red Bull
- 871%increase in engagement after broadcast
The challenge was huge: Max Verstappen hunting down 100 creators, athletes and celebrities around Silverstone in go-karts, live, with no established broadcast format or reference point to follow.
We were responsible for shaping and delivering the show, combining the jeopardy and unpredictability of elite sport with entertainment, gaming and creator culture. We developed unprecedented access to Max, following him until seconds before the race and speaking to him while he competed. All 100 drivers were mic’d, with innovative live audio allowing competitors to talk to each other during the action.
FPV drones created a dynamic ‘game view’, while simplified graphics and brand made the format instantly accessible. Mo Gilligan brought mainstream entertainment appeal alongside genuine motorsport expertise, with five additional language versions extending its international reach.
The result was a fresh take on live sport, showing what’s possible when world-class production, technology, access and entertainment collide.